Once a restaurant leaves the premises, it must take measures to ensure the safety of its products.
Currently, one of the most pressing issues for operators of fast-service restaurants is how to reassure the public that anyone who may be carrying the COVID-19 virus will not touch their takeaway and takeaway orders. With local health authorities ordering the closure of restaurants and maintaining fast-moving delivery services, consumer confidence will become a major differentiating factor in the coming weeks.
There is no doubt that delivery orders are on the rise. Seattle’s experience provided an early indicator and became one of the first American cities to resolve the crisis. According to data from industry company Black Box Intelligence, in Seattle, restaurant traffic in the week of February 24 fell by 10% compared to the four-week average. Over the same period, restaurant sales for sale increased by more than 10%.
Not long ago, the US Foods Agency (US Foods) conducted a highly publicized survey and found that nearly 30% of the delivery staff conducted a sample survey of the food they entrusted. Consumers have good memories of this amazing statistic.
Operators are currently conducting due diligence on their internal walls to protect workers and consumers from the coronavirus. They have also done a good job in communicating these efforts to the public. However, all they need to do is to take measures to ensure the safety of their products after they leave the premises and communicate this difference to the public.
The use of obviously tampered labels is the clearest indication that no one outside the location of the fast food restaurant has ever touched the food. Now, smart labels allow operators to implement solutions to prove to consumers that their food has not been touched by the transporter.
Tamper-proof labels can be used to close bags or boxes that package food, which is obviously a deterrent to delivery personnel. Delivery personnel are discouraged from sampling or tampering with food orders, and food safety requirements raised by fast service operators are also supported. The torn label will remind the customer that the order has been tampered with, and the restaurant can then replace their order.
Another benefit of this delivery solution is the ability to personalize orders with the customer’s name, and it can also print other information on the tamper-proof label, such as brand, content, nutritional content, and promotional information. A QR code can also be printed on the label to encourage customers to visit the brand’s website for further participation.
At present, fast food restaurant operators are burdened with a heavy burden, so the implementation of obviously tampered labels seems to be a difficult task. However, Avery Dennison is fully equipped for quick turnaround. Operators can call 800.543.6650, and then follow prompt 3 to contact the trained call center staff, they will obtain their information and notify the corresponding sales representatives, they will immediately reach out to assist in the needs assessment and propose the correct solution Program.
At present, one thing that operators cannot afford is to lose consumer confidence and orders. Tamper-proof labels are a way to ensure safety and stand out.
Ryan Yost is the Vice President/General Manager of the Printer Solutions Division (PSD) of Avery Dennison Corporation. In his position, he is responsible for the global leadership and strategy of the printer solutions department, with a focus on building partnerships and solutions in the food, apparel and distribution industries.
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Post time: May-18-2021
